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Indian mango juice - agri-tech branding


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Attitudes to technology – cultural differences revealed by my mango juice

On my recent trip to India I was told, quite rightly, that the mango juice was delicious. The bottle also turned out to be enlightening, and revealed a difference in attitude across the continents.

I was disappointed, though not surprised, to see that the juice was a product of Coca-Cola – the global power of soft drinks companies is clear to see. What did surprise me was the note about new technologies increasing yield: Continue reading

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